and Djurgården cancel sponsorship agreement

On March 12 2019, Raketech announced that its leading sports media platform would become an official partner of Stockholm based football club Djurgårdens IF. The Swedish Elite Football Association (SEF) has informed Djurgården that the contract is not valid, with reference to SEF’s existing sponsorship agreement with Svenska Spel. The partnership has therefore been cancelled. is Sweden’s largest online sports listing platform for TV and streaming services that serves more than 750,000 unique visitors per month.

Michael Holmberg, CEO of Raketech said: “We are disappointed to end our partnership with Djurgården. When exploring a partner we received eight offers from top-flight Swedish football clubs, none of them raised a conflict of interest between TVmatchen’s services and existing sponsorship agreements. We will now continue to strengthen our relationship with Swedish football fans and build upon our position as Sweden’s leading TV sports platform in other ways.”

For more information, please contact

The information was submitted for publication on April 10, 2019, at 11:00 CET.

About Raketech Group

Raketech is a leading online affiliate and content marketing company, with expertise in delivering SEO, online guides, communities and social media products in primarily the Nordic region and the UK. Through some 20 flagship brands, Raketech guides sports and gaming enthusiasts to the best possible services, while also delivering high-quality traffic and leads to its partners. Raketech grows both organically and via acquisitions and operates its business in accordance with a clear framework for responsible affiliate marketing services. The company’s shares are listed in Nasdaq First North Premier with ticker RAKE. Erik Penser Bank AB is the company’s Certified Adviser ( / +46 8 463 83 00).  For more information, visit