What we do

BUSINESS MODEL AND GROWTH STRATEGY EXPLAINED
What is affiliate marketing?

As an affiliate and content marketing company, we promote and generate online traffic for our business partners. We manage a portfolio of online products that attract internet users and earn commission for every user that converts into a new customer for our clients thanks to our promotional efforts. Raketech acts as a valuable link between the potential customers and our business partners – we present the best possible services to our visitors and drive high volumes of engaged users to our partners.

APPRECIATED BY PLAYERS

People who visit an affiliate website often do so with a clear intention of playing online.

Users search for best iGaming offering most suitable for their individual preferences.

They use affiliate media websites as a convenient way of comparing new operators and attractive offers.

ESSENTIAL MARKETING CHANNEL

A proven marketing channel for a small iGaming operators digital marketing expertise or brand awareness and a “must have” channel for a large operators integrated marketing campaign.

As the revenue model is tied to the acquisition of new players, affiliates offer operators a highly measurable, low risk, marketing alternative with high return on investment.

LOW BRAND OR MARKET RISK

Affiliates companies are in full control of their products, content, verticals and traffic they generate.

Therefore, they do not need to make a stance on which brands or regions will be attractive in the future and can simply steer their traffic towards the most suitable operator or campaign bestowed  suited for the user or geographic region.

Raketech’s business model?

Raketech’s business model is built on three pillars outlined in more detail below: M&A, Core and Lab. Each strategic pillar focuses on a particular area to ensure continued development of the entire business. Raketech’s highly synergetic product ecosystem enables a long-term sustainable position within the iGaming industry.

M&A – ACQUIRED GROWTH

Acquisition capability

Continuous screening
for new leads

Brand and geo
expansion diversity

Tool to diversify the
product portfolio

CORE – DEVELOPING EXISTING PRODUCTS

LAB – NEW INNOVATIONS

New technology & media

New markets

New products

Focus on innovation with
a unique structure

Growth Pillars

We generate leads for our partners by managing a comprehensive portfolio of online gaming and sports media products consisting of media comparison websites, online communities, digital guides or mobile apps, and social media channels. We summarise our key growth and product development approach via three growth pillars.

M-A-Strategy

M&A

M&A allows the business to grow by acquiring new products, entering new markets and complimenting organic growth.

We have a proven track record of exploring new areas in accordance with our values and successfully integrating M&A products into Core.

core-icon

CORE

Core is the development of existing established and mature product portfolio, with a focus on BI and SEO expertise.

Responsible for delivering high-quality content to our users and a large volume of valuable leads to our partners.

lab-icon

LAB

Lab is our innovation hub, where we develop new products and explore ways to transfer our expertise into new industries and new markets.

Our focus is to enhance the performance and long-term growth potential of Lab products and ideas into industry-leading Core assets.

Who do we work with?
Partner Testimonials
Gai-Drummer

Raketech is the perfect example of an affiliate partner that delivers good traffic numbers and results, while also focusing on regulatory compliance and responsible gambling – something that is very important, and we look forward to working with Raketech for years to come.

Jason-Prasad

The Raketech team are a pleasure to work with and are always determined to try new things and make adjustments to deliver results. They are a trustworthy partner that provides high-quality products and take compliance seriously.

Ryan-Henderson

Our long-time partnership with Raketech is a testament to the company’s reliability and expertise in affiliate marketing. They are professional and, at the same time always manage to add a personal touch. Raketech is growing from strength-to-strength, and we look forward to continuing our valuable partnership into the future.

bet365

Raketech is a dependable and trustworthy affiliate partner. They always provide a professional service, at the same time as respecting compliance and responsible gambling standards, which validates that they value our long-term relationship.