Responsibilities
At Raketech, we take pride in being a compliant and responsible affiliate marketing company. As one of Europe’s leading online gambling affiliates, we want to lead by example when it comes to protecting our customers and partners to safeguard the long-term sustainability of the affiliate marketing industry.
We want to reassure our users, partners and regulators that we value being a compliant and responsible business. Raketech will endeavour to go above and beyond the gambling industry and affiliate marketing regulations, codes of best practice and responsible guidelines set-out in the markets where we operate.
Compliance training
Our internal product teams consisting of content, design, sales and SEO have taken part in external training and compliance workshops to ensure we keep on top of regulatory updates and gambling marketing changes. The Swedish, Danish and UK content teams have taken specialist regional specific training and responsible affiliate marketing material is available for all staff working in all markets. We work closely with our operator partners in the area of compliance to ensure we promote them inn the correct way.
Transparent Promotional Offers
Bonus offers or promotions will always be clear and accurately advertised. Each campaign or promotion needs the relevant disclaimer, for example ‘New Customer Offer, 18+, T&C’s Apply and Please Play Responsibly’. We never encourage gambling with content that might appeal to children, young people or vulnerable adults. We always provide as much information as possible, and never exaggerate a promotion to ensure promotional text is always factual, accurate and has covered all requirements. We link to the necessary terms and conditions as requested by our partners, and always include responsible gambling messaging which is supported by links to regional responsible gambling organisations.
We aim to be as clear as possible when promoting an offer – our content teams are trained on dissecting the small print and clearly explaining how an offer works. Examples of promotional terms and conditions include eligibility restrictions, deposit requirements, wagering requirements, restricted odds/games and withdrawal limits. We actively work to ensure that our partner offers and promotions featured are clear and not misleading in any way and work closely with our partners to ensure we are following their own specific rules. Operators supplying direct links to full promotional terms and conditions are published alongside the promotional text, including a date stamp at the time of writing. We remind our visitors that operators have the right to change an offer and they can also expire, so highlight the full terms and conditions where possible.
Children and Under 25S
We never publish content targeted at children or content that promotes gambling in a way that might appeal to minors. Clear age restriction messaging features on our websites and also when a bonus offer is listed. We avoid using images that might appeal to children, such as cartoons, characters that could appeal to minors and images of anyone that seems to be under 25 years old.
Responsible Gambling
Raketech is an advocate for responsible gambling, and our sites include responsible gambling messaging throughout and articles on how players can enjoy gambling responsibly. Gambling must never be promoted as a form of guaranteed income or a method for getting out of debt. We always state that gambling should be treated as a form of entertainment and we strive to provide content that encourages good bankroll management, advice on operator safety measures and information on organizations that provide expert gambling addiction advice. We always include a link to the regional responsible gambling website in the footer of our pages.
Sports Betting Tips
Raketech works with a group of successful sports tipsters who provide betting tips and calculated suggestions. However, our sports betting content will never encourage excessive betting and never promotes a guaranteed profit or success. All past tipster success is honest and transparent and will never imply that betting is a guaranteed source of income. Our sports writers encourage sports betting as a leisure activity that can enjoyed in moderation, making use of good bankroll management and never endorsing excessive betting stakes.
Raktetech manages an email database of gaming customers who have opted-in to receive communication. We employ processes to protect personal data in-line with GDPR and never share personal information with third parties. However, due to recent changes in the industry and requests from some of operators to stop sending affiliate mailers, we have stopped sending promotional newsletters as there is currently no clear way to determine if a player has self-excluded or wants to receive promotional emails.
Social Media
Raketech follows social media guidelines on an operator-by-operator basis to ensure we are always compliant. Social media channels include clear age restriction and responsible gambling messages. Social media posts will direct users to our own websites and when promoting a campaign, bonus or odds we avoid directly linking to an operator. We aim to make all social media competitions clear, compliant and never misleading.
Intellectual Property
As content creators ourselves, we understand fully respect the intellectual property rights of others. We credit a source and request permission where needed before posting editorial content. Illegal content or unethical practices, such as as file-sharing, pirated content sites, or other forms of intellectual property piracy will never feature on Raketech’s websites.
Raketech Group reserves the right to update or change our responsibility statement. We want to ensure we lead the way as a responsible affiliate and will adapt our stance based on changes to regulation.
Please contact [email protected] for further information.
