RakeTech Group, one of Europe’s leading iGaming affiliates, today announced the acquisitions of Agonas AB and Astro Media Group. The deal to acquire Agonas AB includes the ownership of multiple leading Nordic sports TV websites, while the acquisition of Astro Media Group involves several Swedish casino affiliate websites. The acquisitions will further strengthen RakeTech’s market position and, through Agonas AB, also establish RakeTech as a provider of high-quality sports media content.
Agonas AB operates a renowned network of sports media websites that provide real-time TV listings and supporting media content for sports fans in Sweden, Norway, and Denmark. The assets purchased include TVsporten.dk and TVkapmen.com, which provide sport TV listings for Denmark and Norway respectively. Plus, Swedish sports media platform TVmatchen.nu, which offers TV listings, match previews, breaking news, viral video content, and betting tips to over 2.5 million monthly visitors. The sports covered include football, tennis, golf, ice hockey, basketball and Formula 1.
Astro Media Group has an impressive history, and the acquisition will further strengthen RakeTech’s position in the Swedish affiliate market. The founders’ industry experience and passion in combination with a strong focus on SEO and high-quality traffic, creates a basis for continued growth. The deal includes the casino affiliate websites; of four key casino affiliate websites; Casinointernet.se, Nya-Casino.se, KasinosOnline.se and Svenska-Casino.se, plus a network of over 100 additional sites.
“Our strategy is to diversify our business, and Agonas AB provides us with a new vehicle to create unique editorial content. Their experienced team will help develop RakeTech into an established provider of sports media content,” said Michael Holmberg, RakeTech Group CEO. “Astro Media has a proven model for developing quality online traffic and generating affiliate leads. The acquisition will further strengthen our commanding position in Sweden.
The acquisitions include an earn-out agreement that will contribute to long-term RakeTech Group objectives. A €70 million investment to drive acquisitions was secured earlier this year to support development across Europe and establish the company as a leading provider of high-quality sports media content.