RakeTech Group, one of Europe’s leading iGaming affiliates, has acquired leading sports betting platform BetXpert.com and gambling affiliate company Turtle Gaming, as it continues to establish itself as one of the fastest growing iGaming affiliate companies in the world.
BetXpert is a one-stop destination for high-quality sports content, expert betting advice and live scores from sports across the world, available in both Danish and English. Turtle Gaming is based in Malta and operates numerous casino and sports betting media outlets; including leading Finnish websites Turtle Bet and Nettikasinot Casino.
Michael Holmberg, RakeTech Group CEO said: “The acquisitions of BetXpert and Turtle Gaming has advanced our position as a leading provider of gaming affiliate content in Europe. BetXpert is a well-known brand who are renowned for quality journalistic content and an objective view of the gambling industry. The Turtle Gaming acquisition provides us with multiple high-quality online gambling media websites, that will further enhance our position in Finland.”
Tue Lumbye, Founder and CEO of BetXpert commented: “BetXpert has come a very long way since we launched back in 2003. RakeTech’s plans for the future are really impressive and will help strengthen our longstanding position as Denmark’s leading sports betting media platform.”
Mika Levaniemi, Founder and CEO of Turtle Gaming Group said: “I’m very pleased that Turtle Gaming will be joining the RakeTech family, becoming part of a great company and office culture, that I have heard so many good things about.”
The acquisitions come off the back of a €70 million investment that was secured earlier this year to fund development in Europe. RakeTech has experienced remarkable growth in recent years, which includes the acquisition of 13 online affiliate companies.